Free Sales Training for

Fitness Professionals

The proven frameworks that helped define membership and personal training sales worldwide.

35 years ago, I published the first book dedicated to membership sales inside health clubs. I then wrote a version for personal trainers.

Over the years,I’ve trained operators, managers, and sales teams around the world on how to build structured, high-performing sales systems.

As a way to give back to the industry, I now offer free mini-series trainings for both membership sales and personal trainer sales.

Learn the right strategies, skills, and tools that will allow you to help more people choose fitness.

Most personal trainers chose the profession because they want to help people -- not to get into sales!

Contrary to popular belief, selling doesn't have to be pushy. In fact, I believe that selling is nothing more than education plus motivation.

Allow your passion for fitness to be rewarded with a successful client base. Learning some very fundamental processes and language patterns can make all the difference in the world!

Do you own a club or studio?

Are you wanting more revenue?

Download my free eBook, Hidden Profits =>

The PT Playbook

For Trainers who want the ultimate edge!

This is more than a mini-series--it's an 8-part in-depth strategy course.

Here's What You Will Learn

  • Establishing your mission.

  • Creating a financial plan.

  • How to set up your marketing parthenon.

  • Sales strategies & processes for success.

  • The psychology of selling.

  • Top 10 pitfalls to avoid.

  • And much more!

Powerful Endorsements

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"My life changed forever"

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