35 years ago, I published the first book dedicated to membership sales inside health clubs. I then wrote a version for personal trainers.

Over the years,I’ve trained operators, managers, and sales teams around the world on how to build structured, high-performing sales systems.

As a way to give back to the industry, I now offer free mini-series trainings for both membership sales and personal trainer sales.

Learn the right strategies, skills, and tools that will allow you to help more people choose fitness.