Helping Professionals
Build Businesses
That Make a Difference
For more than three decades, Casey Conrad has helped professionals in the fitness, health, and wellness industries grow their businesses, serve more clients, and build lasting careers.
Her philosophy is simple:
Sales is not persuasion.
Sales is education plus motivation.
When professionals understand how to communicate value, build trust, and guide people toward better decisions, sales becomes a natural extension of service. Casey’s work focuses on helping wellness practitioners, fitness operators, and entrepreneurs develop the systems, skills, and strategies needed to grow businesses that truly make a difference in people’s lives.
30+ Years Industry Experience
Author of 12 books
Top Influential Woman in Fitness Industry
How Casey Helps Professionals Grow
Casey works with organizations and professionals through a combination of strategy, training, and implementation. Her programs are designed to help business owners and teams improve both their results and their confidence when it comes to marketing, sales, and client experience.
Her work typically focuses on three areas:
Business Strategy
Helping owners clarify their positioning, pricing, and growth opportunities so they can build profitable and sustainable businesses.
Sales Training & Systems
Teaching ethical, relationship-based sales processes that feel natural and authentic, especially for people who say they “don’t like selling.”
Client Experience & Retention
Creating systems that improve conversions, increase lifetime value, and build strong referral networks.
Casey’s approach combines practical strategy with real-world experience working with thousands of professionals across the wellness, fitness, and medical wellness industries.
A Career Dedicated to Helping Others Succeed
Casey Conrad has spent more than 35 years helping professionals in the health, fitness and wellness industry succeed.
She is an international speaker and has presented in 24 countries and consulted for both large and small organizations worldwide on how to grow their businesses while delivering exceptional client experiences for greater retention. She has authored a dozen books to date on sales, marketing and personal wellness. Her first book, Selling Fitness, has sold more than 35,000 copies and is translated into 5 languages. Her upcoming book, Selling Wellness, expands these principles to the rapidly growing wellness economy.
In 2,000 Casey founded and developed the successful weight loss franchise, Healthy Inspirations. When she sold in 2008, the company had 122 locations on three continents. Casey went on to develop the Take It Off Weight Loss Program, which was a licensed product that was integrated into fitness and wellness facilities throughout North America.
In 2019, Casey was honored as one of the Most Influential Women in the Fitness Industry, recognizing her contributions to the growth and professionalism of the industry.
Also in 2019, Casey opened her first wellness center in Rhode Island. This boutique facility offered biofeedback testing, BEMER therapy, natural wellness products and health programs for sleep, joint issues and energy. Despite Covid restrictions, her facility continued to operate uninterrupted because of offering a Class II medical therapy (BEMER).
In 2021 Casey moved to Eastern Tennessee and built a new, private wellness studio, entitled Make Yourself Healthy Again. The facility offers a variety of non-invasive, all-natural therapies that utilize the most cutting-edge technologies for recovery and wellness available today.
Casey continues to be a featured speaker and do consulting around the world but prefers less travel and more time teaching and training with online and video conferencing services, giving her more time to enjoy farm work.
How Casey Helps Professionals Grow
Two Paths. One Purpose
Today Casey’s work spans two complementary areas.
On one side, she continues to help wellness practitioners, fitness operators, and health professionals grow stronger businesses through consulting, speaking, and professional education.
On the other, she is deeply involved in helping individuals reclaim their health through natural and integrative wellness approaches.
Through her Make Yourself Healthy Again (MYHA) wellness studio and educational programs, Casey explores innovative technologies and natural healing modalities that support the body’s ability to restore balance and vitality.
While these paths may seem different, they share a common purpose:
Helping people live healthier lives — and helping the professionals who serve them succeed.
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